Privacy policy

Last updated October 30, 2026

Who we are

This policy covers the FitMello app for iPhone and Apple Watch and this website. FitMello is run by Chad DeMenge, who is responsible for the personal information described here. If you have a question about it, email contact@fitmello.com.

Your FitMello account

FitMello asks you to sign in with Apple, or with an email address and a password, before you start. Accounts are run on Google Firebase (Firebase Authentication and Cloud Firestore), in the United States. Your account holds:

• your email address, or the private relay address Apple gives us if you chose Hide My Email, and how you sign in;
• when you joined and last signed in;
• whether you asked for emails from us, and when;
• whether you said yes to backup, and when, and your backup if you did.

We use your email address to sign you in, to send the emails you need, such as confirming your address or resetting your password, and to send news about FitMello only if you asked for it. Firebase sends those emails for us.

What FitMello stores on your phone

Everything you record is stored in the app on your iPhone: your food diary and foods, your plan and targets, workouts and routines, sleep nights and dreams, weigh-ins, body measurements, progress photos, dose records, reminders and settings, and the name you give the app. Each account that signs in on the phone has its own diary.

If you use the Apple Watch app, your iPhone sends it the figures it shows, such as today’s calories, your next session and the set you’re on, and the watch sends back sets you log on it. This goes directly between your own devices, using Apple’s connection between iPhone and Apple Watch.

Progress photos are stored inside the app with iOS file protection, and location and other details in the photo are removed when it’s saved. They’re never sent to FitMello and aren’t part of your FitMello backup. Your iPhone’s own backup, such as iCloud Backup, may include them, as it does other apps’ files.

Your iPhone’s own backups, such as iCloud Backup or a backup to your computer, include the app’s data according to your own backup settings. Those backups are handled by Apple and your computer, not by us.

Backing up your diary, if you say yes

After you sign in, FitMello asks once whether to back up your diary to your account. If you say yes, a copy of everything you record, apart from progress photos, is kept in your account in Cloud Firestore. It includes your food, weight, workouts, sleep, water and GLP-1 doses. It’s updated when you leave the app, and when you tap Back up now.

The backup is used only to bring your diary back to you, on a new or reset phone or when you ask to restore it. FitMello’s database rules let only your signed-in account read or change it. Turn backup off any time in Profile, then Backup: that deletes the copy in your account. Deleting your account deletes every backup.

What else leaves your device

fatsecret

When you search for a food, or say what you ate, FitMello sends the words to thefatsecret Platform API to find matching foods. To do that, the app first asks FitMello’s server for a short-lived access pass, which is given only to a signed-in account. The search itself carries the words and that pass: not your name, your email or your diary. fatsecret’s own privacy policy applies to their service.

Open Food Facts

When you scan a barcode or search for a branded food, FitMello sends that barcode or search text to Open Food Facts, a free, open food database, to look the product up. The request identifies the app by name and version, as Open Food Facts asks. It doesn’t include your name, your diary or anything else you’ve recorded. Open Food Facts’ own privacy policy applies to their service. Searching the foods built into the app sends nothing.

USDA FoodData Central

When you scan a barcode or search for a food, FitMello also sends the barcode or the words toUSDA FoodData Central, the U.S. Department of Agriculture’s public food database, to find the figures printed on the product’s label. The request carries the barcode or words and the app’s access key for the service, and nothing else: not your name, your diary or anything you’ve recorded. USDA’s own privacy policy applies to their service.

Speaking to FitMello

When you tap Speak to say what you ate or to record a dream, what you say is turned into text on your iPhone. The recording isn’t sent anywhere or kept. The words you said are then searched for like typed words, and nothing is saved until you check it.

FitMello Pro

Pro is an App Store subscription. Apple handles the payment; we never see your card. We use RevenueCat to keep track of which accounts have Pro, so it follows your FitMello account to a new phone. RevenueCat receives your account’s ID, which isn’t your name or email, and the details of your purchases from Apple. If you say yes to FitMello measuring its ads, then so that it can tell which of its ads led to a purchase, RevenueCat also receives your AppsFlyer ID, your IP address, the identifier your iPhone gives FitMello’s developer, and, only if you allow tracking, your device’s advertising identifier. RevenueCat’s own privacy policy applies to their service.

Ads and measurement

Ads in the free version

The free version of FitMello shows a small number of ads, served by Google AdMob. No ads appear in your first three days, and none appear while you’re logging, training, sleeping or recording a dose. If you allow tracking when FitMello asks, Google may use your device’s advertising identifier to show ads more relevant to you. If you don’t, it won’t. FitMello doesn’t give Google anything you’ve recorded: not your diary, workouts, sleep, weight, doses or anything from Apple Health. Pro has no ads.

To show an ad, Google’s software receives what it needs from any app that shows one: information about your device and the app, your approximate location from your IP address, and how you interact with the ad. Google uses it to deliver ads, limit how often you see them, prevent fraud and measure performance, underGoogle’s privacy policy. If you’re in the European Economic Area, the UK or Switzerland, Google’s consent form asks for your choice before the first ad, and you can change it later in Profile.

Measuring FitMello’s own ads

FitMello advertises on services such as Apple Ads, Google, Meta, TikTok and X, and measures which of those ads bring people who keep using it. For that it uses AppsFlyer and Google Analytics for Firebase. Nothing starts until you’ve signed in, finished setting up and said yes when FitMello asks whether it may measure its ads. If you say no, none of what follows is sent, and nothing else in the app changes. If you say yes, the tracking question and, where the law asks for one, Google’s consent form come next.

They receive only these moments, by name:

• you created an account;
• you finished setting up;
• you came back on your second day, and on your seventh;
• you started a Pro trial, your trial became a subscription or was canceled, you bought, renewed or canceled Pro, or Apple refunded a purchase.

The first four carry no values. The Pro moments are sent to AppsFlyer by RevenueCat, and include the plan and its price and currency, so FitMello can tell which ads bring people who subscribe.

They also receive information about your device and the app, and, only if you allow tracking, your device’s advertising identifier. Google’s software in the app is also given a hashed (scrambled) copy of the email you signed in with, which Google uses to count sign-ups that came from its ads, including from people who don’t allow tracking. They never receive what you record: not your food, weight, workouts, sleep, doses or anything from Apple Health. AppsFlyer’s and Google’s own privacy policies apply to their services.

Google Analytics deletes this information after 14 months. Reports made from it show only totals, with nobody in them identifiable, and are kept. AppsFlyer and RevenueCat keep what they receive under their own retention terms; see “How long data is kept” below.

Apple Health, if you turn it on

If you allow it, FitMello can read sleep, workouts, Move calories, steps and weigh-ins from Apple Health and add them to your records. If you also turn on Save to Apple Health, FitMello writes your daily food totals, water, weigh-ins and finished workouts to Apple Health. You choose exactly which types in the Health permissions screen, and you can change that in the Settings app at any time. Health data is never used for advertising and never shared with anyone. If you back up your diary, the records FitMello made from Apple Health are part of it.

Things you choose to share

If you export a backup, share a dose report, or share an achievement, FitMello creates the file or image and hands it to the share sheet. Where it goes from there is up to you.

Permissions the app asks for

Each is optional. FitMello still works without them; only the feature that needs one is unavailable.

This website

The company that hosts this website may keep standard server logs, such as IP addresses and the pages requested, to run and protect the site.

If you choose Allow when the site asks, it also counts visits with Google Analytics: the pages you view, how you arrived, such as from a search or another site, your browser and type of device, and your rough location, worked out from your IP address, which Google Analytics doesn’t keep. It stores cookies in your browser to tell one visit from another. If you choose No thanks, or don’t answer, Google’s code isn’t loaded and nothing is sent to Google. Your choice is remembered in your browser, and you can change it any time with Cookie choices at the bottom of every page. Google Analytics isn’t used for ads on this site and isn’t given anything you record in the app.

If you email us, we use your message only to reply.

Children

FitMello isn’t directed at children under 13, and we don’t knowingly collect personal information from them. If you think a child has made an account, email us and we’ll delete it.

Your control over your data

• Backup: Profile, then Backup, to turn it on or off, back up now, or restore from your account. Turning it off deletes the copy.
• Export or clear this phone: Profile, then Data and privacy, toexport a backup file, restore one, ordelete all data on this phone.
• Delete your account: Profile, then Account, then Delete account. That deletes your account, every backup and the diary on this phone.
• Emails: to stop emails about FitMello news, email us.
• Measuring FitMello’s ads: Profile, then Data and privacy, then Measure FitMello’s ads. Turning it off stops everything described under “Measuring FitMello’s own ads”.
• Tracking: change it any time in the Settings app, under Privacy & Security, then Tracking.

Anything you saved to Apple Health stays there until you delete it in the Health app. For anything else about your data, email us.

How long data is kept

• On your phone: until you delete it, delete your account, or delete the app.
• Your account and backup: while your account exists. Turning backup off deletes the copy, and deleting your account deletes the account, its profile and every backup, straight away. Google, which runs Firebase for FitMello, then clears the deleted data from its own systems, backups included, within 180 days.
• Google Analytics: the moments listed under “Measuring FitMello’s own ads”, and visits to this website if you allowed it, are deleted after 14 months. Reports made from them show only totals and are kept.
• RevenueCat, AppsFlyer and Google’s ads: under their own retention terms. Deleting your FitMello account doesn’t remove what they hold, so email us and we’ll ask RevenueCat and AppsFlyer to delete it.
• Emails you send us: as long as we need them to help you, and deleted sooner if you ask.

If you’re in the EU, the UK or Switzerland

Data protection law where you live (the GDPR, the UK GDPR and the Swiss Federal Act on Data Protection) gives you the rights below and asks us to explain the following. The person responsible for your information, the “controller”, is Chad DeMenge, named under “Who we are”.

Why we’re allowed to use your information

• To provide the app you signed up for: your account and sign-in, the emails you need, food searches, and FitMello Pro.
• Because you said yes: backing up your diary, which includes information about your health; emails about FitMello news; measuring FitMello’s own ads; counting your visits to this website; and, through Google’s consent form, personalized ads.
• For our legitimate interests: showing ads that aren’t personalized, which pays for the free version; keeping accounts and this website secure and preventing abuse; and answering your emails.

You can take back a yes at any time, and it doesn’t affect what happened before: turn backup off in Profile, then Backup; turn off Measure FitMello’s ads in Profile, then Data and privacy; change your ad choices in Profile, then Your privacy choices; choose Cookie choices at the bottom of any page of this website; or email us to stop news emails.

Your rights

You can ask to see the information we hold about you, correct it, delete it, receive a copy in a form you can reuse, limit how it’s used, or object to a use that relies on our legitimate interests. Much of this you can do in the app, by exporting a backup or deleting your account. For anything else, email us and we’ll reply within one month. You can also complain to the data protection authority where you live or work: in the UK, the Information Commissioner’s Office, and in Switzerland, the Federal Data Protection and Information Commissioner.

Information sent to the United States

FitMello and the services it uses, including Google Firebase, Google Analytics, Google AdMob, AppsFlyer and RevenueCat, handle information in the United States. For transfers from the EU, the UK and Switzerland, we rely on the safeguards those providers offer, such as the European Commission’s standard contractual clauses, or the EU-U.S. Data Privacy Framework where a provider takes part in it.

What you have to give us

An account is needed to use FitMello, so an email address, or the relay address Apple gives us, is required. Everything else is optional. FitMello makes no decisions about you by automated means that have legal or similarly significant effects on you.

Changes to this policy

If this policy changes, we’ll update this page and the date at the top, and describe what changed.

October 30, 2026: added who runs FitMello; how long each kind of data is kept, including after you delete your account; and, for people in the EU, the UK and Switzerland, why we’re allowed to use your information, your rights and how transfers to the United States are covered. Made clear that Google Analytics deletes the information itself after 14 months while keeping reports of totals. This website now counts visits with Google Analytics, only if you choose Allow, described under “This website”. Made clear that progress photos, which are never sent to FitMello, may be included in your iPhone’s own backup.

October 29, 2026: Pro trials, purchases, renewals, cancellations and refunds now reach AppsFlyer through RevenueCat, with the plan’s price and currency. Added what else RevenueCat receives to connect a purchase to an ad, and how long Google Analytics keeps what it receives. Measuring FitMello’s ads now starts only if you say yes when the app asks, and can be turned off in Profile.

October 28, 2026: FitMello now has accounts, with sign-in by Apple or email, and can back up your diary to your account if you say yes. Added fatsecret food searches, speaking to FitMello, FitMello Pro and RevenueCat, and measuring FitMello’s own ads with AppsFlyer and Google Analytics for Firebase. Removed the statement that there is no FitMello account or server.

October 27, 2026: removed statements that FitMello has no analytics or tracking, that its ads are never personalized, and that it doesn’t sell or share data. The free version’s ads may now be personalized if you allow tracking, as described under “Ads in the free version”.

October 26, 2026: scanned barcodes are now also looked up in USDA FoodData Central, so the figures can match the product’s label. The free version now shows non-personalized ads from Google AdMob, described under “Ads in the free version”.

Contact

Questions about privacy: contact@fitmello.com.